What is the full form of USP?

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    • Unique selling proposition also known as Unique selling point is the unique point of an item or a person that differentiate it from the rest of the lot. Although USP of an individual during interview process is also used but it is more common in marketing parlance. Although formed to refer to some particular cases during the 1940s, the term is now casually used to refer to any unique point about a brand, person or item.

      The term has three parts: Unique- that differentiates it from other; selling- it must be a saleable point that adds value to the customer; proposition- the overall proposition should be so strong as to move the masses and attract customers.

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