What is the full form of TRP?

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    • It is a metric to measure the popularity of a particular media among its target audience. Its primary use is to target a audience for an advertisement or sponsor. The most common form of TRP is Television Rating Point, which is used to gauge the popularity of a particular program or channel on television during a particular time duration. It is usually measured by attaching a device to the television sets of a sample of a large population and then monitoring their TV viewing behavior. The device is known as People’s Metre. For print media the total number of subscription is more relevant rather than TRP. The TRP might be used to calculate the readership among a particular age group. In this media, TRP will be calculated based on surveys and questionnaire.

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