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- Full Form : The full form of FMCG is Fast Moving Consumer Goods
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- Fast moving consumer goods as the name suggest are the consumer goods that are sold very quickly. They are usually of very low cost as well. Some of the common FMCGs are- toothpaste, soft drinks, grocery items, soaps, etc. Cheap electronics items which are frequently replaced (usually in a period of less than one year) are also categorized under FMCG. They have low profit per item and huge quantity associated with it. Hence the seller of FMCG usually relies on the total quantity sold rather than profit per piece.
One of our site users Ms. Sharmila Rastogi asked: What are some companies in FMCG sector?
In response to her question: FMCG is one of the booming sectors of India. There are many foreign players present in the sectors. Some of these are Unilever, Procter and Gamble, Colgate Palmolive, etc. Some of the famous Indian companies in the FMCG sector are ITC, Dabur, Emami, Britannia, Marico and many more.
Most of the products that we use in our day to day life are marketed by a foreign player. It is pertinent to note that very few companies have their own manufacturing facility. The business model is that they outsource the manufacturing activities to few players and the job of the FMCG company is to package and market the product.
For further details on FMCG you may visit the link: All about FMCG. I found this particular page really helpful hence thought of sharing this with our users.